Marketing, Distribution, and Audience Reception Presenting The Mask in Punjabi expands access: older viewers who prefer Punjabi, families, and regions where Punjabi is the dominant vernacular gain a new entry point into a Hollywood classic. Marketing should foreground the film’s energy—emphasize visuals, slapstick, and the Mask’s mischief—while promoting the craft of dubbing (voice actors, sound design) to signal quality. For maximum reach, offer both dubbed and original-language options with subtitles; many viewers appreciate having a choice.