Soundarya's fashion journey began in the early 1990s, characterized by traditional South Indian attire, often adorned with intricate jewelry and elegant accessories. As her career progressed, she seamlessly transitioned into more contemporary and experimental styles, effortlessly donning a range of looks, from elegant sarees to Western outfits. Her affinity for vibrant colors, luxurious fabrics, and statement pieces quickly made her a fashion icon in Telugu cinema.