Case 1 — Gig-platform onboarding A food-delivery platform faces high onboarding drop-off: many applicants sign up but few complete vehicle inspection and start delivering. The platform currently offers automated digital guides, a 1-hour mandatory online safety module, and optional in-person inspection centers with long wait times. Analyze root causes and redesign onboarding to increase completed onboardings by 30% within 3 months while controlling cost per onboard.