Let me think about common elements. In Nigerian ghost stories, there are often ancestral figures, restless spirits causing trouble, Y2K or digital elements mixed in. Maybe creating a story that's relatable to young Nigerians. The user might be looking for something that's a mix of traditional and modern. Also, considering the popularity of Afro-horror and stories told via social media, maybe a narrative that plays with that.
Benefits include:
Plus... it's free!