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The popularity of streaming services has led to a surge in original content production. According to a report by Deloitte, the number of original streaming titles produced in 2022 was over 2,400, a significant increase from 1,300 in 2020 (Source: Deloitte). This proliferation of original content has created new opportunities for creators, producers, and actors, but also raised concerns about content saturation, quality control, and discoverability.