Punjabi entertainment has a rich history, dating back to the 1970s and 1980s when Punjabi music and cinema first emerged. However, it wasn't until the 2000s that Punjabi entertainment began to gain mainstream recognition, with the rise of artists like Jazzy B, Sukhwinder Singh, and Kuldeep Manak. The industry continued to grow, with the emergence of new talent and the introduction of new formats, such as music videos and reality TV shows.