Chiranjeevi's film career began in 1988 with the film "Swayamvaram." However, it was his 1990 film "C.B.S. Ramayanam" that marked the beginning of his association with iconic music directors like M. M. Keeravani and K. Chakravarthy. The songs from this film, such as "Chilakkula Malli" and "Akkamma Ikkamma," became instant hits and set the tone for Chiranjeevi's future musical successes.