The phenomenon also illuminates the unequal power dynamics embedded in online virality. Not everyone is equally equipped to weather the storm of public attention. For influencers and public figures, virality can be monetized, managed, and leveraged. For others—brides, grooms, family members—it can be punitive, sudden, and humiliating. The architecture of social platforms favors clips that provoke strong reactions; nuance and context are casualties. A five-second laugh, glance, or stumble can become the defining image of a person’s life in the public imagination.