The 1970s and 1980s saw a shift towards blockbuster films and franchise productions, which would become a hallmark of the industry. Films like Jaws (1975), Star Wars (1977), and Indiana Jones (1981) revolutionized the way studios approached production, marketing, and distribution. The success of these films led to the creation of franchise models, where studios would produce multiple films based on a single property, such as Terminator or Back to the Future .